Theorie:

To speak about the importance of mass media, study the appropriate vocabulary.
  
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Explorer - someone who travels to places where no one has ever been in order to find out what is there;

Knowledge - information and understanding that you have in your mind;
 
Immediate - happening or done without waiting or very soon after something else;
 
Educate - to give people information about something so that they understand it better;
 
Level - the height of something;
 
Gossip - conversation or reports about other people's private lives that might or might not be true;
 
Preference - when you like something or someone more than another person or thing;
 
Approach - a way of doing something;
 
Intelligence - the ability to learn, understand, and think about things;

Health - the condition of your body;
 
Value - how useful or important something is.
 
Examples:

He has a detailed knowledge of naval history.

This is part of a campaign to educate people about the dangers of smoking.

This newspaper contains a lot of gossips.

Do you have any preferences in websites?